Monthly Archives: November 2012

Marketing 101 – Part 1

marketingI will be writing a series of blogs on marketing in the coming weeks and months and hope you will find them helpful and enlightening.

For all those business owners and entrepreneurs out there, here is a very helpful, time tested, proven, step-by-step process on how to completely redefine and redesign your business marketing strategy.

Many successful business owners don’t know and understand the basic real life applications of advertising and marketing, as it relates to their business.

Let’s assume that you are the best in your business, and that you provide a service or sell a product that is in demand. If you have the drive and motivation to be #1 in your field (and do it in a moral, ethical way), you may have what it takes!

If your heart burns with dedication, motivation and an all encompassing feeling of being the best and standing out in your industry, then PLEASE READ.

Before we go on, you should agree to all of the following:

  • You must keep an open mind to doing things differently.
  • You must continue to learn and be educated and knowledgeable about the industry you are in.
  • You can never be complacent.
  • You must be willing to try new things.

You must be the person that controls and designs your own marketing plan for your business; obviously you can have help, but you must be the one that is in charge.

Please understand that many changes can be subtle, some may be big, and many things don’t cost anything but consistency, perseverance and passion.

If you are interested, please stay tuned to the next blog…

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Removing Candle Wax from Carpet

Candle Wax on CarpetRemoving candle wax from carpet can be tricky, but not impossible. You should only attempt to remove regular candle wax from synthetic carpet. Never try this procedure on upholstery or any type of natural fibers such as cotton, wool, or silk.

You will need water, an iron, and thick white cotton towel.

1. Dampen the towel until it is almost soaking wet.
2. Place the towel on the wax.
3. Plug in the iron and adjust the temperature to the LOWEST setting.
4. Place the iron on top of the wet towel on the carpet.
5. After 10 seconds remove the towel and iron, and check to see if the wax has melted.
6. If the wax has not melted, raise the temperature of the iron a VERY small amount and repeat steps 4. and 5.
7. Repeat steps 5. and 6. until the temperature of the iron reaches the melting point of the wax.
8. Once the wax melts, it should easily transfer onto the wet towel that has been placed on top of it.

Keep in mind that any dye from the candle wax may never come out completely, but at least you will have removed the actual wax embedded in the carpet.

Removing Pet Hair from Carpet

pet hairPet hair can be difficult to remove from fabric, especially carpeted steps, upholstery and clothing. People use many things to remove per hair such as tape, lint rollers, sponges, and brushes. Not only are some of these items quite expensive, but some lint rollers and tape may leave sticky residue behind that actually attract hair and dust even more.

The secret to removing pet hair from carpet is: rubber or latex gloves!

Put on a pair of rubber or latex gloves and brush or rub our hands in a circular motion on the carpet. You will be surprised to see how easily you can remove the hair from carpets and furniture, draperies, and clothing!

Fabric Sprays for Carpet and Upholstery

Most popular fabric sprays for carpet and fabric are advertised to remove odors without cleaning the fabric. Does this really make sense, spraying something that smells bad with a truly magical product that removes the odor? This is a true testament to the power of intense, convincing, targeted marketing.

The reality is that most of these products “seem” to get rid of the odor, but they actually make the problem worse. Most of these sprays have two parts: fragrance and plastic.

The plastic parts are very tiny molecules that surrounds and “encapsulates” the odor molecules, preventing you from smelling the odor. The fragrance of course adds the benefit of having a clean smell take its place.

But the hidden secret is that is works temporarily; once theses sprays start to break down on the fabric, they attract dirt at a very quick rate, which creates more odor and the need to spray more of this product on the fabric. I find that the homes that use these products smell much worse than the homes that do not use them.

The solution for odor problems in your carpet, upholstery, or other fabric is simply this: It needs to cleaned, washed or replaced.

If you have any questions, please contact your local carpet cleaning professional to get more tips and information on getting rid of odors in your carpet and fabric.

Treating Pet Urine Stains on Carpet and Fabric

Pet StainsUrine contains hydrochloric acid, urea acid, and ammonia, and it can be very difficult to safely remove the stain and odor from fabrics. Untreated, pet urine can take five years to break down and the smell to go away completely, which is why many homeowners have difficulty in removing it themselves.

Most store bought products that are made for pet stains either mask the odor and stain temporarily, and can actually make the problem worse in the long run. When the customer doesn’t get the results they want, they buy different products and combine several products on the pet stain. This usually leads to a chemical experiment on the carpet, permanent discoloration in the fabric, and odors that never completely go away.

You should never combine different cleaning products on the same spot, never use a spot cleaner unless you know it is a green (environmentally friendly) and/or organic product, and that it is completely biodegradable.

Never apply deodorizing powders or sprays on carpet or fabric. They can make the stain look worse by attracting dirt, permanently damaging the color of the carpet, and changing the pH balance of the fabric. Once these products are used it is hard to reverse the negative effects.

I recommend contacting your local carpet cleaning technician on advice on how to successfully clean and treat pet urine stains without additional damage to the fabric.

Carpet Powders

Most carpet powders that are manufactured to freshen up your carpet and fabric may, in the long run, do more harm than good.

Most powders are made to make the carpets smell betters and to supposedly get rid of odors (by deodorizing) in the carpet and other fabric in your home. In most cases these powders don’t always completely disappear from the carpet when you vacuum. They are also not completely biodegradable or pH balanced. If the carpet powder is not pH balanced at 6.0pH,  it can actually void your carpet warranty as well as remove or lessen the effectiveness of any protectants already on the carpet. Since the carpet powders are not biodegradable, they can actually attract dirt in the long run, resulting in a larger stain and possibly more odor, creating a vicious cycle.

My advice is to never use fabric or carpet powders on your carpet, upholstery, or any other fabric, unless the powder is pH balanced and completely biodegradable. The powder should also be eco-friendly and organic, for safety reasons and to help the environment. If fabric in your home smells bad, then clean, wash or replace it, but avoid carpet powders.

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